RESPONSIBILITY IN FOCUS.
THINKING AHEAD, STEP BY STEP.
Taking responsibility.
WITH AN EYE ON TOMORROW.
As a family business in its fourth generation, we think long term. For us, that means questioning what exists and developing our company so that it remains economically viable in the future.
This affects very different areas of our company – from larger projects and changes to our processes to small ideas in everyday work. For us, development is not only visible in big projects, but also in many concrete decisions.
On this page we show what we have already implemented, what we are currently working on and where we see further opportunities for development.
In the company
Packaging
Online store
Upcycling
In the region
COMPANY & PROCESSES:
PARTICIPATION IN THE CO₂PLAN NETWORK PROJECT
In 2023 we were selected as one of the participating companies for the CO₂Plan network project. The project, run by the Energieagentur Region Göttingen, supported small and medium-sized companies in systematically recording their CO₂ emissions and examining possible reduction paths.
As part of our participation, we too took an in-depth look at our company's CO₂ balance. The data collected helps us to better classify emissions in the areas examined, to identify possible starting points and to derive further steps from them.
For us, CO₂ accounting is therefore above all one thing: a concrete data basis for tracking developments and looking more closely at potential for improvement.
Further links:
https://co2plan.info/
https://energieagentur-goettingen.de/
COMMITMENT IN THE REGION:
PITCHING IN TOGETHER – PLANTING TREES IN THE HARZ
In 2023 and 2024 we supported the tree-planting campaigns of heiermann4future with seedlings and hands-on help from our Schierker team. Numerous colleagues volunteered at the planting events on site. Together with other helpers, a total of around 25,000 seedlings were planted as part of the heiermann4future campaign in 2024.*
Our customers were also able to support the campaign: in the run-up to the 2024 planting event, we ran the “One seedling per purchase” campaign for two months at our flagship store in Schierke and in our online shop. For every purchase, we provided one seedling for the planting event.
In this way, we were able to make a concrete contribution to the planting campaign in our home region together.
*Source: Planting campaign 19 and 20 April 2024 | heiermann4future (last accessed 21 September 2026)
COMPANY & PROCESSES:
DEVELOPING OUR PACKAGING
We also take a close look at our packaging. One example is the outer carton of our 0.7 l SCHIERKER FEUERSTEIN bottle: we have switched it from recycled solid board to recycled corrugated board. The decisive factor for us was the opportunity to reduce material use and packaging weight while keeping the same protective function.
REUSE INSTEAD OF THROWING AWAY:
ONLINE SHOP – TURNING WHAT WE HAVE INTO PACKAGING MATERIAL
We collect old newspapers, documents and printouts and turn them into filling material for the parcels of our online shop. We also reuse cartons that have already been used, as long as they are still in suitable condition.
If a used carton is reused for shipping, we mark this on the delivery note with the stamp “WIEDERVERWENDETE VERPACKUNG” (reused packaging).
REUSE INSTEAD OF THROWING AWAY:
UPCYCLING: SCHIERKER BANNERS BECAME ONE-OF-A-KIND PIECES
Whether at marksmen's festivals, Easter bonfires or other events – our Schierker banners have been used at many events in the Harz.
Together with the Harz-Weser-Werke in Northeim, we gave some of our retired event banners a second life: their textile workshop turned them into limited-edition shopping bags as well as glasses and pencil cases – each piece one of a kind.
The products were sold for a time in our online shop and at our flagship store in Schierke. The proceeds went to the Harz-Weser-Werke.
The campaign has since ended – for us, the idea of reuse remains a nice example of how existing materials can be put to a different use once more. A repeat is not ruled out.