what unites us.

Tradition

From our story.

Thank you, Willy.

Willy's pharmacy

a place full of stories.

In our Stammhaus in Schierke there are popular guided tours and also a fan shop with all products related to Schierker Feuerstein.

Due to the corona pandemic, our shop is currently closed.

We hope to see you again soon and, in spite of everything, we wish you a pleasant time!

 

Family tradition.

It always stays in the family.

Willy's pharmacy

Our family history.

1908
The hour of birth of Schierker Feuerstein
At the age of 28, our founder, the pharmacist Willy Drube, received the license for the “Pharmacy to the Red Thimble” in Schierke. In addition to all kinds of tinctures and medicines, Willy Drube also mixes an elixir that is supposed to relieve the spa guests in Schierke from stomach problems. The hour of birth of Schierker Feuerstein has struck.
1908
1924
Pretty patent
Until this year the Schierker Feuerstein was only available in small quantities for spa guests, now Willy Drube is taking the decisive step. He acquires a patent for his herbal-semi-bitter. From then on, the inventive pharmacist sells ever larger quantities of the tasty drink.
1924
1952
Difficult times are coming
History does not stop at the pharmacy “To the Red Thimble ”. When the isolation of the GDR In contrast to western Germany, Willy Drube's son-in-law Ernst Geyer founded the company Schierker Feuerstein KG in Bad Lauterberg in the western part of the Harz region. The pharmacist Drube gives his daughter Margret the original recipe to take with him to the West; the Schierke company produces according to the so-called “war recipe”, a somewhat simplified variant. From now on there are two Schierker Feuerstein companies, one in the east and one in the west of Germany. The same year Willy Drube dies in Schierke.
1952
1972
Expropriation and Eastern Production
The wall is in place, but even in the GDR, the comrades do not want to do without the excellent semi-bitter. The company in Schierke is expropriated in 1972 and becomes a state-owned company (VEB) Schierker Feuerstein in the Magdeburg beverage combine.
1972
1990
It all comes back together
With the reunion of East and West Germany, a new era dawned. Dieter Geyer, the grandson of Willy Drube, and at that time already long-standing head of the company in Bad Lauterberg, ensures through tireless negotiations that the East German company in Schierke can be privatized again. In 1990 the parent company in Schierke finally officially returned to family ownership. In this way, the two Schierker Feuerstein companies grow together again into one unit; legally independent, but closely related economically.
1990
2007
The next generation is taking over
Dieter Geyer hands over the company management to his daughter Britta and his son-in-law Walter Möller. The Schierker Feuerstein company is now in its fourth generation as a family business. Great-grandfather Willy Drube would have been happy about that.
2007
2008
The century company
It started with noble herbs and roots from all continents of the world, led through difficult and good times and continues successfully ... And for more than 100 years the Schierker Feuerstein has been produced with the same great care and according to the original pharmacist's recipe Willy Drube manufactured.
2008
2014
Namesake of the Schierker Feuerstein Arena
Not many can claim that an arena bears their name. But we are part of it. The Schierker Feuerstein Arena opened in Schierke in winter 2017.
2014
2019
Launch of Schierkuja
Small, fruity, glittering and to shake. In July 2019 we successfully launched our fruity liqueur with gold glitter. Filled in the practical 20 ml portion bottle, Schierkuja is the ideal companion at parties, events or with friends. With its fruity note and gold glitter, Schierkuja creates a good atmosphere in every place.
2019

A look behind the scenes.

Guided tours through the pharmacy.

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